Cinnabon Is Now Selling Wrapping Paper That Literally Smells Like Cinnamon Rolls

The seductively sweet, cinnamon-y aroma of Cinnabon is legendary. I can’t tell you how many times I’ve cartoonishly floated into a location for one of its many cinnamon rolls and topped ‘bons’.  

To celebrate the holiday season, Cinnabon is giving fans a chance to gift their loved ones with its iconic scent in the form of wrapping paper. The cinnamon roll-scented paper is available for a limited time and comes two per pack, one in teal and the other in pink, for just $8.99. Each is decorated with Cinnabon-themed icons and includes a 20% coupon, redeemable at both Cinnabon and Schlotzsky’s locations nationwide until February 1, 2026.

“The scent of our cinnamon rolls is a powerful source of nostalgia, synonymous with mall culture. This year, we wanted to take that iconic and beloved scent and roll it directly into the magic of gift-giving–allowing fans to unbox the wow, making Cinnabon a cultural touchstone not just in taste, but in the entire sensory experience of the holidays,” said Urvi Patel, Chief Brand Officer at Cinnabon.

Purchase the limited-edition Cinnabon wrapping paper here.