Minibar Delivery Gets Into The Wine Biz, Connects Customers To Vineyards

If you need a great bottle of wine for that romantic dinner or a client and want to go beyond the usual rosé, Minibar Delivery may have just the bottle for you.

The on-demand alcohol delivery service recently announced that it is launching Vineyard Select, a nationwide direct-to-consumer wine shipping service that connects customers with independent vineyards, not typically sold in stores, for wine deliveries to their home or office.

To order, wine lovers would need to download the Minibar Delivery app or visit the website and enter the delivery address. They can then browse the wine section to shop from curated vineyards, as well as explore each vineyard and its products. The Vineyard Select launch partners include Penrose Hill, Uproot Wines, and The Blending Lab to offer a variety of wines that fit every price point, with minimum orders that start at $45.

“Direct to consumer wine shipment is a natural expansion for Minibar Delivery,” said Lara Crystal, co-CEO and co-Founder of Minibar Delivery via a statement. “Our customers are wine lovers – wine is the top selling category on our platform. There are so many incredible winemakers out there that aren’t available in traditional liquor stores. With Vineyard Select, we can open up a whole new world of wine to our customers and connect vineyards with a new, enthusiastic customer base.”

Vineyard Select also benefits vineyard partners as they leverage the platform to reach a new marketplace and educate customers on their wine varietals.

The launch of the Vineyard Select program marks a key growth milestone for Minibar Delivery, following its recent influx of $5M in investment capital. In addition to its service of on-demand alcohol delivery in 37 markets across the country, Minibar Delivery makes it easy to send a gift across the country, book a professionally-trained bartender on demand, and access a dedicated concierge service to answer all spirits-related questions.